Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?

Case Code: MKTG480
Case Length: 16 Pages
Period: 2017-2025
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Archian Foods Private Limited
Industry : Food & Beverage
Countries : India
Themes: Business Level Strategies, New Product Development, Strategic Planning,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

A New Beverage Gets Made

Munjal, Doda, and Bhutna were cousins who grew up together in Panchkula in the Indian state of Punjab. They were from a family of entrepreneurs in which business discussions were a staple at the dinner table. In the mid-2010s, after the cousins had completed their education (See Exhibit III for Information on the Cousins Educational Background), they began thinking about setting up a business together. Doda said, “We’re first cousins, the same age, and have grown up together. This built a deep bond and an instinctive understanding between us. Doing something together was always the dream.”..

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