Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?

Case Code: MKTG480 Case Length: 16 Pages Period: 2017-2025 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Archian Foods Private Limited Industry : Food & Beverage Countries : India Themes: Business Level Strategies, New Product Development, Strategic Planning,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2025, India-based beverage company Archian Foods Private Limited (Archian), popularly known by its flagship beverage brand Lahori Zeera (Zeera) – emerged as one of the fastest-growing beverage companies in India for the previous decade. For FY 2025, Zeera had surpassed Rs. 5 billion in revenue (See Exhibit I for Zeera’s Revenues). For FY 2026, the company had a revenue target of Rs. 8-10 billion. Zeera expected to build its sales by capitalizing on repeat purchase behavior, cultural familiarity, and affordability..

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