Liquid Death: Redefining Marketing

Case Code: MKTG459
Case Length: 13 Pages
Period: 2017-2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Liquid Death
Industry :
Countries : United States
Themes: Marketing Strategy Marketing Mix, Branding Strategy,Marketing Communication

Abstract Case Intro 1 Case Intro 2 Excerpts

The Origin of Liquid Death

Growing up in an alternative music band culture, Cessario a Delaware-born graphic designer, was a music enthusiast and a fan of the punk rock culture. Cessario attended Art Center College of Design, California, studying graphic design and advertising. He spent the early years of his career creating campaigns for top brands such as Netflix, Nike, Organic Valley, Nestlé, and Toyota. Cessario, who worked as creative director at Netflix, was behind hit campaigns for popular shows like “House of Cards,” “Narcos,” and “Stranger Things” on Netflix..

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