Liquid Death: Redefining Marketing

Case Code: MKTG459
Case Length: 13 Pages
Period: 2017-2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Liquid Death
Industry :
Countries : United States
Themes: Marketing Strategy Marketing Mix, Branding Strategy,Marketing Communication

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In April 2023, a promotional campaign by US based canned water company Liquid Death won the Super REGGIE, in the 2023 ANA REGGIE Awards competition. The Super REGGIE award, which recognized the best brand, media, and brand activation marketing campaigns, chose the Liquid Death Live Music Sustainability Platform as the best campaign. The campaign highlighted Liquid Death’s mission – to put an end to the plastic problem using a bold and edgy marketing approach..

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