OLIPOP: A Marketing Success Story

Case Code: MKTG473 Case Length: 15 Pages Period: 2018-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : OLIPOP Industry : Food & Beverage Countries : United States Themes: Marketing Strategy, Marketing Mix, Branding Strategy,Marketing Communication

Abstract Case Intro 1 Case Intro 2 Excerpts

The Launch of OLIPOP

OLIPOP Inc. was co-founded by Goodwin and Lester in 2018 in Oakland, California, US. Before starting OLIPOP, Goodwin had dropped out of his environmental science degree program to help a friend establish a kombucha company in 2005. While brewing kombucha, he developed an interest in gut health that turned into a fascination for the subject. He did some research on how the gut microbiome had an impact on the overall well-being of a person. He discovered that the gut microbiome was responsible for producing neurotransmitters to improve immunity and heart health..

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