OLIPOP: A Marketing Success Story
| Case Code: MKTG473 Case Length: 15 Pages Period: 2018-2024 Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : OLIPOP Industry : Food & Beverage Countries : United States Themes: Marketing Strategy, Marketing Mix, Branding Strategy,Marketing Communication |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In December 2024, OLIPOP, a US based prebiotic soda brand, was named “Brand of the Year” by BevNET.com, a Massachusetts-based food and beverage media company. The award recognized OLIPOP for its innovation and creativity, and the lasting positive impact its high-quality products had had on the beverage industry. OLIPOP was introduced in 2019 by Ben Goodwin (Goodwin) and David Lester (Lester), who aimed to create a healthier soda alternative that supported digestive health. Unlike traditional soft drinks, OLIPOP was formulated with plant-based fiber, prebiotics, and botanicals to support digestive health while maintaining a sweet, fizzy, and flavorful taste. OLIPOP stood out due to its unique combination of prebiotics, plant fiber..
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
