Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?

Case Code: MKTG479
Case Length: 12 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization :
Industry : Foodservice
Countries : India
Themes: Advertising & Promotion, Digital Marketing, Social Advertising,Technology in Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

About Swiggy

The potential in the food delivery market was identified by the founders of Swiggy – Lakshmi Nandan Reddy (Reddy), CEO & Co-founder; Sriharsha Majety (Majety), CFO; and Rahul Jaimini (Jaimini), Co-founder. Majety, an alumnus of the Birla Institute of Technology & Science (BITS), Pilani, and Indian Institute of Management (IIM), worked as a recruitment coordinator at IIM before co-founding Swiggy. Along with Reddy, he launched Bundl Technologies Pvt Ltd (Bundl), which later evolved into Swiggy. Reddy completed his M.Sc. from BITS Pilani in 2010..

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