Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?

Case Code: MKTG479
Case Length: 12 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization :
Industry : Foodservice
Countries : India
Themes: Advertising & Promotion, Digital Marketing, Social Advertising,Technology in Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In February 2025, Indian food delivery and quick commerce platform Swiggy launched the ‘Great Indian Restaurant Festival (GIRF) 2025 in Bengaluru. During the festival, held from February 15 to April 13, food lovers across 40+ cities in India enjoyed a flat 50% discount on dining at over 15,000+ top restaurants. GIRF 2025 had offerings such as Crazzzy Deals of the Day, which had limited-time offers on top-rated restaurants, and exclusive GIRF-Only Menus, where specially curated dishes were available only during the festival..

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