The Travails of `Beyond Meat`: Are Meat Alternatives still the Future of Food?

Case Code: MKTG470 Case Length: 16 Pages Period: 2009-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Beyond Meat, Inc. Industry : Food & Beverage Countries : United States Themes: Business Level Strategies Product Life Cycle Strategic Planning,

Abstract Case Intro 1 Case Intro 2 Excerpts

About Beyond Meat

Brown grew up on his family’s dairy farm in Maryland, which sparked his interest in farming and in the production of meat and other animal products. It also led him to question whether humans really needed to rely on animals for food. He then became a vegetarian and later a vegan . Brown was a brilliant student and went on to earn an undergraduate degree from Connecticut College, a Master of Public Policy degree from the University Of Maryland School Of Public Policy, and a Master of Business Administration from Columbia Business School in 2008..

Buy this case study (Please select any one of the payment options)

Price: Rs.400 Instant Download

Price: Rs.400 Express Checkout

PayPal (9 USD)