The Travails of `Beyond Meat`: Are Meat Alternatives still the Future of Food?

Case Code: MKTG470
Case Length: 16 Pages
Period: 2009-2024
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Beyond Meat, Inc.
Industry : Food & Beverage
Countries : United States
Themes: Business Level Strategies Product Life Cycle Strategic Planning,

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In April, 2024, Beyond Meat, Inc. (BM), a US-based plant-based meat alternatives company, announced that it had earned net revenues of US$ 75.6 million in Q1 2024, a decline of 18.5% compared to Q1 2023, when revenues were US$ 92.2 million. Following the poor financial results, the company announced that it was scaling down its operations. Nonetheless, BM stated that it was bullish in certain geographical areas, including European markets..

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