Unilever to End Marketing Food & Beverages to Children: Can it drive a Change?
| Case Code: MKTG448 Case Length: 12 Pages Period: 2018-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Unilever plc Industry :- Countries : United Kingdom Themes: Marketing Strategy, Social Responsibility, Social Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Unilever was created in 1930 through the merger of British based soap maker Lever Brothers Ltd. and Margarine Unie, a Dutch company. In the subsequent decades, Unilever expanded and diversified into various businesses through innovation and acquisitions, setting up advertising agencies, market research companies, and packaging businesses. In the early 1980s, Unilever changed its strategy and started focusing on core product areas in strong markets with a high growth potential..
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