Unilever to End Marketing Food & Beverages to Children: Can it drive a Change?
| Case Code: MKTG448
Case Length: 12 Pages
Pub Date: 2023
Teaching Note: Available
| Price: Rs.300
Organization : Unilever plc
Countries : United Kingdom
Themes: Marketing Strategy, Social Responsibility, Social Marketing
Abstract Case Intro 1 Case Intro 2 Excerpts
On April 21, 2022, in a bold move, global FMCG giant Unilever plc (Unilever), as part of an update to its global principles, announced that it would stop marketing food and beverages to children under the age of 16, across both traditional and social media. The updated principles would apply across Unilever’s food and beverage (F&B) portfolio, which included ice cream brands Kwality Walls, Ben & Jerry’s, and Magnum, in addition to Knorr’s range of soups, instant noodles, and ready-to-cook mixes; Kissan’s jams, squash and ketchup ranges, and health drinks brand Horlicks..
Buy this case study (Please select any one of the payment options)
||Price: Rs.300||PayPal (7 USD)