Unilever to End Marketing Food & Beverages to Children: Can it drive a Change?

Case Code: MKTG448 Case Length: 12 Pages Period: 2018-2022 Pub Date: 2023 Teaching Note: Available

Price: Rs.300 Organization : Unilever plc Industry :- Countries : United Kingdom Themes: Marketing Strategy, Social Responsibility, Social Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On April 21, 2022, in a bold move, global FMCG giant Unilever plc (Unilever), as part of an update to its global principles, announced that it would stop marketing food and beverages to children under the age of 16, across both traditional and social media. The updated principles would apply across Unilever’s food and beverage (F&B) portfolio, which included ice cream brands Kwality Walls, Ben & Jerry’s, and Magnum, in addition to Knorr’s range of soups, instant noodles, and ready-to-cook mixes; Kissan’s jams, squash and ketchup ranges, and health drinks brand Horlicks..

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