US Foods Building B2B Food Service Customers: A Bridge to the Digital World
| Case Code: MKTG443 Case Length: 16 Pages Period: 2020-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization : US Foods, Inc. Industry :Foodservice Countries : United States Themes: B2B Marketing, Technology Strategy, Competitive Strategy, New Product Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
The History of USF
USF’s roots could be traced back to the early 19th century when one of its parent companies called Reid-Murdoch Co. sold provisions to travelers heading west on wagon trains during The California Gold Rush . Over the next several decades, the various companies that went on to form the foundation for USF gradually shifted their focus from retail distribution to institutional customers..
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
Custom Search