US Foods Building B2B Food Service Customers: A Bridge to the Digital World

Case Code: MKTG443
Case Length: 16 Pages
Period: 2020-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : US Foods, Inc.
Industry :Foodservice
Countries : United States
Themes: B2B Marketing, Technology Strategy, Competitive Strategy, New Product Development

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In December 2021, the second-largest broad line food distributor in the US, US Foods, Inc. (USF), announced that the company had been named a Chicago Innovation Award winner for the year 2021 for its commitment to innovation (See Exhibit I). USF was one of the 20 Chicago Innovation Award winners selected from more than 425 nominations. The company was honored for its technology solution – US Foods Ghost Kitchens (USFGK)..

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