Zomato`s `Pure Veg` Service Controversy

Case Code: MKTG469
Case Length: 6 Pages
Period: 2011 to 2024
Pub Date: 2024
Teaching Note: Available

Price: Rs.200
Organization : Zomato Ltd.
Industry :Food & Beverage
Countries : India
Themes: Ethics in Marketing Social Media

Abstract Case Intro 1 Case Intro 2 Excerpts

Brand Zomato

Zomato was founded by Goyal and Pankaj Chaddah, two IIT Delhi graduates who had worked together at Bain & Company. While working there, they observed that their colleagues referring to a restaurant menu card to order food. Goyal then got the idea for an online restaurant information service and thus the website foodiebay.com was launched in 2008. By the end of 2008, all the restaurants in Delhi were listed on foodiebay.com, and the service gradually spread to Mumbai and Kolkata. In 2010, the founders renamed foddiebay.com as Zomato. In 2011, Zomato launched its mobile app to provide services to customers while traveling..

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