Zomato`s `Pure Veg` Service Controversy

Case Code: MKTG469
Case Length: 6 Pages
Period: 2011 to 2024
Pub Date: 2024
Teaching Note: Available

Price: Rs.200
Organization : Zomato Ltd.
Industry :Food & Beverage
Countries : India
Themes: Ethics in Marketing Social Media

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On March 19, 2024, Deepinder Goyal (Goyal), CEO, Zomato Ltd., a food delivery company headquartered in Gurgoan, Haryana, India, announced on X (previously Twitter) that the company planned to introduce a ‘pure veg’ service in response to feedback received from customers to a survey it had conducted. Goyal said, “India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.” ..

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