Nandu`s Foods: Using Technology to Build an Integrated Omnichannel Meat Brand

Case Code: OPER153
Case Length: 80 Pages
Period: 2016-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Nandu’s Foods Pvt. Ltd. (Nandu’s)
Industry : Retailing
Countries : India
Themes: Operations and Supply Chain Management , Supply Chain Management , Customer Relationship Management, Information Systems
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Business Model

Narendra joined the Nanda Group, his family’s poultry business, in 2006 after returning from the US where he had earned a Master’s degree in Information Science and worked in the IT industry for close to 10 years. He soon observed that even urban Indian consumers did not have easy access to good quality, fresh, and nutritious poultry meat as India’s poultry market was largely unorganized. Meat was mostly processed and sold in open markets that were not hygienic and clean, and traceability of meat was impossible..

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