Nandu`s Foods: Using Technology to Build an Integrated Omnichannel Meat Brand
| Case Code: OPER153 Case Length: 8 Pages Period: 2016-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : Nandu’s Foods Pvt. Ltd. (Nandu’s) Industry : Retailing Countries : India Themes: Operations and Supply Chain Management , Supply Chain Management , Customer Relationship Management, Information Systems |
Abstract Case Intro 1 Case Intro 2 Excerpts
Business Model
Narendra joined the Nanda Group, his family’s poultry business, in 2006 after returning from the US where he had earned a Master’s degree in Information Science and worked in the IT industry for close to 10 years. He soon observed that even urban Indian consumers did not have easy access to good quality, fresh, and nutritious poultry meat as India’s poultry market was largely unorganized. Meat was mostly processed and sold in open markets that were not hygienic and clean, and traceability of meat was impossible..
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