Nandu`s Foods: Using Technology to Build an Integrated Omnichannel Meat Brand

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: OPER153
Case Length: 80 Pages
Period: 2016-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Nandu’s Foods Pvt. Ltd. (Nandu’s)
Industry : Retailing
Countries : India
Themes: Operations and Supply Chain Management , Supply Chain Management , Customer Relationship Management, Information Systems
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


Nandu’s Foods Pvt. Ltd. (Nandu’s), a Bengaluru-based meat start-up and the retail arm of the Nanda Group , grew 200% every year between 2018 and 2021. In April 2021, the company registered revenue of around INR500 million and claimed to be profitable at an operational level. Nandu’s offered healthy, hygienic, fresh, and high-quality poultry meat that was free from antibiotic residue, steroids, chemicals, and hormones. Nandu’s was a fully integrated farm-to-fork meat retail brand that followed a hyperlocal and omnichannel sales strategy..

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