Samsung: Going from `Make for India` to `Make for the World`
| Case Code: OPER154
Case Length: 18 Pages
Pub Date: 2021
Teaching Note: Available
| Price: Rs.400
Organization : Samsung India Electronics Pvt. Ltd.
Industry : Electrical & Electronics
Countries : India
Themes: Supply Chain Management, Macroeconomic Environment, Government Policies, International Operations
Abstract Case Intro 1 Case Intro 2 Excerpts
In 1938, Lee Byung Chull (Chull) set up a grocery cum trading store in Daegu to trade and export fish, vegetables, and fruit in the South Korean peninsula and some Chinese provinces. He named the enterprise Samsung, meaning Three Stars. Later, Chull expanded Samsung’s operations by setting up a sugar refinery and even went on to build the largest woollen mill in South Korea. The business diversification was successful, encouraging Samsung to later enter the insurance, securities, and retail businesses..
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