Samsung: Going from `Make for India` to `Make for the World`

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: OPER154
Case Length: 18 Pages
Period: 1996-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization : Samsung India Electronics Pvt. Ltd.
Industry : Electrical & Electronics
Countries : India
Themes: Supply Chain Management, Macroeconomic Environment, Government Policies, International Operations
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In December 2020, Samsung India Electronics Pvt. Ltd. (SIEL), a subsidiary of South Korean multinational conglomerate, The Samsung Group (Samsung), launched the #PoweringDigitalIndia initiative. The initiative was announced to commemorate the occasion of SIEL completing 25 successful years in India. Speaking on the occasion, Ken Kang, President and CEO of Samsung Southwest Asia, said, “Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner. Samsung is committed to work with the Government of India and various state governments to realize their vision of nation building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations.” ..

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