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Case Title   Case Code Buy Case Teaching Note
The Coke Pepsi Rivalry Details MKTG002

Available
Relaunch of Frooti - The Digen Verma campaign Details MKTG005

Available
Fairness Wars Details MKTG009

Available
Pizza Wars Details MKTG012

Available
The Siyaram Celebrity Endorsement Experience Details MKTG018

Available
The Story of Benetton's Advertisement Campaigns Details MKTG019

Available
Banning Surrogate Liquor Advertising Details MKTG024

Available
Life Insurance Marketing in India (A) Details MKTG026

Available
SMS Advertising Details MKTG043

Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute Details MKTG046

Ujala - The Supreme Whitener Details MKTG051

Absolut Vodka - Creating Advertising History Details MKTG078

Coca Cola India's Thirst for the Rural Market Details MKTG081

Available
Calvin Klein's Scandalous Advertising - Morality vs. Money Details MKTG084

Hyundai's Marketing Strategies in India Details MKTG095

Marketing Strategies of BusinessWorld Details MKTG096

Promotional Strategies of Cellular Service Providers in India Details MKTG106

Available
Zee Telefilms' Competitive Strategies Details MKTG107

Available
Benetton's Advertisement Campaigns Details SCMKTG019

Available
Prohibiting Surrogate Advertising of Liquor Details SCMKTG024

Available
SMS Advertising Details SCMKTG043

 

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