China's Cheetah Mobile: Strategy Development for a Global Business
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Case Code: BSTR539 Case Length: 17 Pages Period: 2010-2018 Pub Date: 2018 Teaching Note: Available |
Price: Rs.500 Organization: Cheetah Mobile Industry: Mobile Countries: China, India, Global Themes: Strategic Management, International Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In May 2017, leading Chinese mobile Internet company Cheetah Mobile (Cheetah) announced that its one-year-old live streaming platform Live.me had raised US$ 60 million from various China-based investors, including Chinese news aggregator Bytedance Ltd. The investment was intended to increase marketing budgets and improve back-end technology. Cheetah said it would continue its international-focused strategy for Live.me.
Cheetah was formed in 2010 with the merger of two companies – Conew Image founded by software entrepreneur Sheng Fu (Fu) and Kingsoft Security. The merger was brought about by Lei Jun (Jun) – co-founder of Xiaomi Inc. – who was the non-Executive Chairman of Kingsoft Corporation, the parent company of Kingsoft Security...
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