VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes

VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
Case Code: CSRS017
Case Length: 10 Pages
Period: 2020-2023
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization: VAAST Bikes
Industry: Transport & Logistics
Countries: United States
Themes: Sustainable Innovation, Product Strategy & Design,Brand Development,Growth Strategy
VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
Abstract Case Intro 1 Case Intro 2 Excerpts

Sustainability in the US Bicycle Industry

Biking had become a common activity for many people in the US, especially after the first wave of the Covid-19 pandemic in 2020. It was an easy way to get exercise outdoors with little scope for close interaction unlike in a gym during workouts. Bike riding by itself was a very good way of reducing carbon emissions..

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