VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
| Case Code: CSRS017 Case Length: 10 Pages Period: 2020-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: VAAST Bikes Industry: Transport & Logistics Countries: United States Themes: Sustainable Innovation, Product Strategy & Design,Brand Development,Growth Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Vaast Focuses on Sustainability
VAAST focused on manufacturing products for its consumers in a sustainable way that respected natural resources on earth..
Target Consumers
VAAST built allroad, mountain, urban, and youth products, and targeted enthusiasts who cared about the environment and about value. Its products were capable of being used over many terrains and all the models, except the Y/1..
Next Steps
VAAST proved that magnesium bike components could be successfully manufactured. The company which had gone on to become a competitive player in the cycling market, observed that its consumers were receptive to its sustainable materials and it wished to do more to promote sustainability..
Exhibits
Exhibit I: Classification of Bicycles
Exhibit II: Bicycle Industry in the US
Exhibit III: Advantages of Magnesium Alloy
Exhibit IV: Periodic Table of Elements
Exhibit V: VAAST’s E/1 Bike
Exhibit VI: VAAST’s Packaging Vs. Standard Cycling Industry Packaging
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
