VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes

VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
Case Code: CSRS017
Case Length: 10 Pages
Period: 2020-2023
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization: VAAST Bikes
Industry: Transport & Logistics
Countries: United States
Themes: Sustainable Innovation, Product Strategy & Design,Brand Development,Growth Strategy
VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On March 16, 2023, US-based VAAST Bikes (VAAST) won a sustainability award at the inaugural FIT Sport Design Awards for its road bike , the R/1 . “We’re thrilled the R/1 has been honored by a world-renowned awards panel for being one of the most sustainable, progressive and eco-friendly road bikes on the market,” Morten Kristiansen (Morten), General Manager of VAAST, said. (Refer to Exhibit I for the common classification of bicycles). .

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