Ather Energy: Pioneering Electric Mobility in India
| Case Code: LDEN229 Case Length: 10 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.300 Organization : Ather Energy Industry :Automotive Countries : India Themes: Entrepreneurial Strategy, Brand Development, Advertising & Promotion,Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case "Ather Energy: Pioneering the Future of Electric Mobility in India" describes how Ather Energy revolutionized electric mobility in India and positioned itself as a torchbearer in the electric two-wheeler market. This case discusses how Ather Energy capitalized on a sustainable production approach and positioned itself as a beacon of innovation and sustainability. It talks about the technology embedded in electric scooters and the necessity of building charging infrastructure in India. The case ends by taking a look at the future plans of the company.
Issues
The case is structured to achieve the following teaching objectives:
- Understand Entrepreneurship and innovation.
- Understand the first mover advantage.
- Importance of experiential marketing
- Importance of innovation marketing
Contents
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Pioneering The Indian E2w Market
A Spark of Innovation
Founding And Funding
Ather’s Foray Into E2w Market
Charging Infrastructure
Driving Through The E2w Market
Market Impact
Competition In The E2w Market
The Road Ahead
Exhibits
Keywords
Entrepreneurship; Ather Energy; Innovation marketing; ; Electric Mobility; Sustainable Transportation; entrepreneurship; experiential marketing; electric vehicles; electric vehicles in India; innovation; Ather Energy;Entrepreneurship;E2W market; Business Strategy; Marketing: Sustainability; Innovation marketing; ; Electric Mobility; Sustainable Transportation; entrepreneurship; experiential marketing; electric vehicles; electric vehicles in India; innovation;
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