Ather Energy: Pioneering Electric Mobility in India

Case Code: LDEN229
Case Length: 10 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization : Ather Energy
Industry :Automotive
Countries : India
Themes: Entrepreneurial Strategy, Brand Development, Advertising & Promotion,Entrepreneurship

Abstract Case Intro 1 Case Intro 2 Excerpts

A Spark of Innovation

For years, India’s automotive market had been ruled by fuel-driven vehicles. In India, roads were getting increasingly congested and pollution was a major concern. As conventional diesel and petrol vehicles continued to cause high pollution, the Indian government stepped in with initiatives like the National Electric Mobility Mission Plan and the FAME scheme, pushing for a greener future..

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