Ather Energy: Pioneering Electric Mobility in India

Case Code: LDEN229
Case Length: 10 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization : Ather Energy
Industry :Automotive
Countries : India
Themes: Entrepreneurial Strategy, Brand Development, Advertising & Promotion,Entrepreneurship

Abstract Case Intro 1 Case Intro 2 Excerpts

Pioneering The Indian E2w Market

India-based electric two-wheeler (E2W) manufacturer Ather Energy Ltd. (Ather), recorded its highest monthly sales in October 2024, reaching the 20,000-mark, owing to the popularity of the Ather Rizta, launched in April 2024. Rizta, which offered features like two driving modes, a traction control system, large storage space, ease of riding, and connected features of Google Maps, WhatsApp, and Alexa, was highly popular among the riders..

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