Café Niloufer: Journey from a Small Business to a Popular Upmarket Brand

Case Code: LDEN199
Case Length: 11 Pages
Period: 1976-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : Café Niloufer
Industry :Foodservice
Countries : India
Themes: Brand Development Segmentation, Entrepreneurship,Brand Loyalty

Abstract Case Intro 1 Case Intro 2 Excerpts

Excerpts

The Growth of Café Niloufer

Shashank, Babu Rao’s son, had no plans to join the family business after graduating in Electronics and Communication Engineering..

Road Ahead

As of 2023, Café Niloufer was serving nearly 20,000 clients per day, thanks to its imported machinery, updated production procedures, and new menu additions like numerous flavors of tea, cookies, cakes, and other confectionery treats..

Exhibits

Exhibit I: Menu at Outlets
Exhibit II: Café Niloufer Outlets
Exhibit III: Exotic Tea at Niloufer Premium
Exhibit IV: Packaged Tea Powder

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search