Zudio Beauty: Tata`s Foray into Affordable Glamour. A Wise Move?

Case Code: MKTG481
Case Length: 7 Pages
Period: 2024-2025
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Trent Ltd
Industry : Retailing
Countries : India
Themes: Brand Extension, Growth Strategy, Consumer Marketing,Product/Service Value

Abstract Case Intro 1 Case Intro 2 Excerpts

Mass Market Beauty In India

The Indian beauty and personal care (BPC) industry, one of the fastest-growing consumer segments, with a market size of $20 billion in 2023, was projected to grow at a CAGR of over 10% to reach $34 billion by 2028, making up nearly 5% of the global market share. Fashion contributed around $93 billion (₹7.8 lakh crore) and beauty around $21 billion (₹1.77 lakh crore) in FY2024..

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