Zudio Beauty: Tata`s Foray into Affordable Glamour. A Wise Move?
| Case Code: MKTG481 Case Length: 7 Pages Period: 2024-2025 Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : Trent Ltd Industry : Retailing Countries : India Themes: Brand Extension, Growth Strategy, Consumer Marketing,Product/Service Value |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Zudio Retail Playbook
Trent introduced Zudio in 2016 to address the underserved value fashion market. Over time, Zudio grew into a disruptive force in Indian apparel retail, outpacing Westside – Trent’s original fashion brand – by 2024 in terms of store count and revenue. As of June 2024, the company had 228 Westside stores..
Zudio Beauty: Operational Model
Zudio Beauty’s operational model mirrored that of Zudio Apparel with adaptations for the beauty vertical. It offered a wide range of affordable personal care products including skincare, color cosmetics, bath and body, and fragrances. According to Abneesh Roy, executive director, Nuvama Institutional Equities..
Way Forward
Trent’s entry into beauty was considered both timely and ambitious. The success of Zudio Apparel demonstrated the Zudio team’s ability to scale and dominate new categories. While Trent had mastered fashion retail through Zudio’s massive expansion, beauty was a different battlefield. Beauty retail..
Exhibits
Exhibit I: Major Players in the Mass Market Segment
Exhibit II: India’s Beauty Industry
Exhibit III: Major Players and Product Strategies
Exhibit IV: Zudio Apparel Growth Milestones
Exhibit V: Basic Price Comparison – Zudio Beauty vs Competitors
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