Zudio Beauty: Tata`s Foray into Affordable Glamour. A Wise Move?

Case Code: MKTG481
Case Length: 7 Pages
Period: 2024-2025
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Trent Ltd
Industry : Retailing
Countries : India
Themes: Brand Extension, Growth Strategy, Consumer Marketing,Product/Service Value

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In October 2024, Trent Ltd. (Trent – TATA Retail Enterprise), the retail arm of the Indian conglomerate Tata Group, entered the competitive Indian beauty market with the launch of Zudio Beauty in Bengaluru. This move marked an ambitious step by Trent to diversify beyond fashion into the high-growth personal care and cosmetics segment. Zudio Beauty specifically sought to address the mass-market segment or ‘affordable beauty’ space targeting the value-conscious yet style-savvy Indian consumer..

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