Psudo-Setting New Standards for Sneaker Manufacturing

Case Code: OPER160
Case Length: 9 Pages
Period: 2022
Pub Date: 2023
Teaching Note: Available

Price: Rs.200
Organization : Psudo Inc.
Industry :Textiles & Apparel
Countries : -
Themes: Sustainability, Supply Chain Management

Abstract Case Intro 1 Case Intro 2 Excerpts

The Sneaker Industry in the USA

Sneakers, which till some years ago, were a symbol of athleticism, became a fashion object over time. The sneaker market did not just demand functional sneakers that were worn for sports activities but also newer designs. The market also demanded everyday shoes with athletic designs. The fashion aspects of a sneaker began slowly outweighing the functional aspects. The newfound rise in demand for sneakers brought in new developments and innovations in the sneaker market, like athleisure sneakers, casual sneakers, semi-casual sneakers, etc..

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