BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division

            
  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:
Case Code : BSTR250 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Mergers | Acquisitions | Strategic Alliances
Case Length : 17 Pages
Period : 2005-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : BenQ Corp., Siemens AG
Industry : Consumer Electronics
Countries : Worldwide

Abstract:

The case describes BenQ's acquisition of the loss-making Siemens mobile devices division.

It describes the events after the acquisition and leading up to the bankruptcy of BenQ Mobile, the new company formed after the acquisition. It then analyzes the reasons for the failure of the acquisition, and also details the criticisms that BenQ and Siemens faced following the bankruptcy announcement.

The case ends with a brief discussion on the financial situation and future plans of BenQ and Siemens.

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Issues:

» To understand the competitive situation in the mobile phone industry

» To understand the synergies required to make a successful acquisition

» To analyze the reasons for failure of some acquisitions

Contents:

  Page No.
Introduction 1
Background Note 2
The Acquisition 4
Post-Acquisition 5
Why Did the Acquisition Fail? 7
The Aftermath 8
Outlook 10
Exhibits 12

Keywords:

BenQ Corp, Siemens AG, Mobile devices, Failed acquisition, Synergies, Bankruptcy, Telecommunication industry, Restructuring

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