BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BSTR250 |
For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesMergers |
Acquisitions |
Strategic Alliances
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Case Length |
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17 Pages |
Period |
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2005-2006 |
Pub Date |
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2007 |
Teaching Note |
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Not Available |
Organization |
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BenQ Corp.,
Siemens AG
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Industry |
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Consumer Electronics
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Countries
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Worldwide |
Abstract:
The case describes BenQ's acquisition of the loss-making Siemens mobile devices division.
It describes the events after the acquisition and leading up to the bankruptcy of BenQ Mobile, the new company formed after the acquisition. It then analyzes the reasons for the failure of the acquisition, and also details the criticisms that BenQ and Siemens faced following the bankruptcy announcement.
The case ends with a brief discussion on the financial situation and future plans of BenQ and Siemens.
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Issues:
» To understand the competitive situation in the mobile phone industry
» To understand the synergies required to make a successful acquisition
» To analyze the reasons for failure of some acquisitions
Contents:
Keywords:
BenQ Corp, Siemens AG, Mobile devices, Failed acquisition, Synergies, Bankruptcy, Telecommunication industry, Restructuring
BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
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