Gits Food - Pioneering Indian Convenience Food

Case Code: BSTR596
Case Length: 17 Pages
Period: 1963-2019
Pub Date: 2020
Teaching Note: Available

Price: Rs.500
Organization: Gits Food Products Pvt. Ltd.
Industry: Food & Beverage
Countries: India
Themes: Strategy Formulation, Family Business, International Business, Diversification Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In February 2019, India-based convenience food maker, Gits Food Products Pvt. Ltd. (Gits), announced that it intended to achieve double digit revenue growth in FY 2020. The company aimed to bring about an increase in revenue through new product launches and business strategies implemented in FY19. Sahil Gilani (Sahil), Director, Sales and Marketing, Gits, said, "There are a lot of exciting new products as well as business strategies being implemented this year. Hence we are certain that our growth rates will only get better each year on."...

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