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Winner of 2018 EFMD Case Writing Competition in Latin American Business Cases Category

LATAM: A Latin American Airline's Emergence as a Global Player

LATAM: A Latin American Airline's Emergence as a Global Player
Case Code: BSTR524
Case Length: 21 Pages
Period: 2011-2017
Pub Date: 2017
Teaching Note: Available
Price: Rs.500
Organization: LATAM Airlines
Industry: Aviation
Countries: Latin America, Global
Themes: Growth Strategy, Mergers & Acquisitions, Post-Merger Integration
LATAM: A Latin American Airline's Emergence as a Global Player
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2016, the LATAM Airlines Group S.A (LATAM), a leading airline group in Latin America, was named the “Best Airline in South America” in the Skytrax World Airline Awards for the fourth consecutive year (See Exhibit I). LATAM was created in 2012 through a cross-border merger between LAN Airlines of Chile (LAN) and Brazil’s TAM airlines (TAM).The merger created one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 135 destinations in 24 countries and cargo services to about 144 destinations in 26 countries. The airline served 68 million passengers annually as of May 2016. On receiving the award, José Maluf, Vice President of Fleet, LATAM, said, “It is a great honour to be recognised once again as the ‘Best Airline in South America’. The World Airline Awards are based on the opinions of passengers from across the globe and are an important way of gauging the products and services that our customers value the most. As LATAM Airlines, we aim to emulate the success of both LAN and TAM in recent years, by continuing to simplify and improve the passenger experience through digital innovation and showcasing Latin American culture.”

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