LATAM: A Latin American Airline's Emergence as a Global Player
|
Case Code: BSTR524 Case Length: 21 Pages Period: 2011-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: LATAM Airlines Industry: Aviation Countries: Latin America, Global Themes: Growth Strategy, Mergers & Acquisitions, Post-Merger Integration |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2016, the LATAM Airlines Group S.A (LATAM), a leading airline group in Latin America, was named the “Best Airline in South America” in the Skytrax World Airline Awards for the fourth consecutive year (See Exhibit I). LATAM was created in 2012 through a cross-border merger between LAN Airlines of Chile (LAN) and Brazil’s TAM airlines (TAM).The merger created one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 135 destinations in 24 countries and cargo services to about 144 destinations in 26 countries. The airline served 68 million passengers annually as of May 2016. On receiving the award, José Maluf, Vice President of Fleet, LATAM, said, “It is a great honour to be recognised once again as the ‘Best Airline in South America’. The World Airline Awards are based on the opinions of passengers from across the globe and are an important way of gauging the products and services that our customers value the most. As LATAM Airlines, we aim to emulate the success of both LAN and TAM in recent years, by continuing to simplify and improve the passenger experience through digital innovation and showcasing Latin American culture.”
Buy this case study (Please select any one of the payment options)
| Price: Rs.500 |
Price: Rs.500 | PayPal (11 USD) |
