Mahindra 'Rise': New Vision, Core Purpose and Positioning Statement
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Case Code: BSTR394 Case Length: 15 Pages Period: 2011 Pub Date: 2011 Teaching Note: Not Available |
Price: Rs.400 Organization: Mahindra Group Industry: Diversified Countries: India; Global Themes: Corporate Strategy , Vision, Mission |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Mahindra Group
The Mahindra Group was started in 1945 by Mahindra brothers JC Mahindra and KC Mahindra as a steel trading company. After Ghulam Mohammad joined them, they set up a franchise for assembling jeeps from Willys, USA. After India got its Independence in 1947, Ghulam Mohamed left the partnership. Soon after, the company was renamed Mahindra & Mahindra Ltd.(M&M). It became a public limited company in 1955. Over the next few decades, the Group promoted many companies in areas as diverse as hotels, financial services, auto components, information technology, infrastructure development, and trading.
In 1958, Mahindra entered into an agreement with Birfield5 to form Mahindra Sintered6 Products Private Limited for manufacturing a wide range of self-lubricating bearings. In 1968, the company's instrumentation and electronics division was set up. In 1984, Mahindra entered into a collaboration agreement with Foramer, for the purchase of Ile d'Amsterdam, at a price of US $10.75 million. Mahindra signed a memorandum of understanding with British Telecom in 1985 for joint exploration and development of opportunities in telecommunication and other technical fields in India. In September 1989, it acquired the automotive pressing unit at Kanhe from Guest Keen Williams (GKW). In 1994, with the intention of achieving global sales, it set up its wholly-owned subsidiary, Mahindra USA...
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