First Runner up IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration Parampara Family Business Institute, IBSAF and Universiti Utara Malaysia

Perdue Farms - Differing Values in Different Generations

Perdue Farms - Differing Values in Different Generations
Case Code: FBM002
Case Length: 13 Pages
Period: -
Pub Date: 2015
Teaching Note: Available
Price: Rs.500
Organization: Perdue Farms
Industry: Food
Countries: US
Themes: Family-owned business, Succession Planning, Sustainability
Perdue Farms - Differing Values in Different Generations
Abstract Case Intro 1 Case Intro 2 Excerpts


The case describes three generations of owners of the Salisbury-based Perdue Farms, a chicken processing family-owned business, and how each generation handled the business in their own style. The almost 95-year-old family business evolved under different leaders over three generations, each transforming and growing the business. The case discusses how a home grown poultry business developed into a world-renowned chicken processing company and highlights their business modus operandi. Under the first and second generations, the business earned a name for itself for its quality products; but the market driven focus of the third generation owner tarnished its reputation.


The case is structured to achieve the following teaching objectives:

  • To discuss the concept of family business, its advantages & disadvantages
  • To analyze the management style across different generations
  • To analyze the importance of succession planning in family business
  • To understand role played by an entrepreneur in setting up a family business, identifying the opportunities and sustaining the growth of the firm
  • To study entrepreneurial orientations/abilities across generations involved in the family business



Perdue Farms, Poultry Business, Family Business, Family Values, Arthur Perdue,Frank Perdue,Jim Perdue,Succession Planning, Family Constitution, Environmental issues, Contract Farmers

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