First Runner up IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration Parampara Family Business Institute, IBSAF and Universiti Utara Malaysia

Perdue Farms - Differing Values in Different Generations

Perdue Farms - Differing Values in Different Generations
Case Code: FBM002
Case Length: 13 Pages
Period: -
Pub Date: 2015
Teaching Note: Available
Price: Rs.500
Organization: Perdue Farms
Industry: Food
Countries: US
Themes: Family-owned business, Succession Planning, Sustainability
Perdue Farms - Differing Values in Different Generations
Abstract Case Intro 1 Case Intro 2 Excerpts


Three Generations of Family Business

Perdue Farms, running the international business of food and agriculture, was a privately held family run business established with the vision, ‘To be the most trusted name in food and agricultural products’. In 2012, in the markets of the eastern United States, Perdue Farms stood as the third largest poultry company and the number one brand of fresh chickens. The three generations of the Perdue family had followed the same vision in the business, though their approaches had varied.Arthur, Franklin, and Jim, had worked for at least five years outside the family business before joining Perdue Farms; Jim opined that, “You can’t find out about yourself and your abilities in a family business as easily as you can in an independent business.” The successful succession planning at Perdue Farms from the second to the third generation could be attributed to the fact that during the transfer of ownership from Frank to Jim, a family business consultant was called in to address the transition issues. According to Jim, the major challenges in business succession included persons belonging to the older generation being reluctant to step away from the business, and being unable to provide motivation for the younger generation...

Operations of Perdue Farms : A Tradition of Innovation

In a bid to bring new varieties of chicken into the market, Arthur in the early days of the business crossbred the best available varieties of chicken to produce better quality hybrids. The founder of the farm set up the business based on a vision which was followed by all the generations...

Differing Values of Three Generations

Though all the three generations of the Perdue family had been able to successfully run the family business with a common a vision of quality, integrity, teamwork, and stewardship, there were differences in all the three leaders...

Issues at Perdue Farms Under third Generation

Under Jim’s stewardship, Perdue Farms grew many-fold but it also became the target of various allegations. In March 2010, nonprofit environmental groups like Assateague Coastkeeper and Waterkeeper Alliance filed a suit accusing Perdue Farms and its contractor Hudson Farms of polluting the waters flowing into the Chesapeake Bay...

Looking Ahead

Perdue Farms was struggling to counteract many of the allegations leveled against it such as negative effects of its operations on the environment, exploitation of farmers, and making false claims of producing 'humanely' raised chickens. Disagreeing with these charges, Jim opined that the company was doing enough in seeking environmental protections; he said, "We're doing a lot (to protect the environment) and we’ll continue doing a lot, and I think the rest of the country will benefit from what we’re doing and learning here."...


Exhibit I: USDA Process Verified Programs
Exhibit II: Vision of Perdue Farms
Exhibit III: Aspirations set by Perdue Farms
Exhibit IV: Perdue operations
Exhibit V: Cultural transformation from Arthur Perdue to Jim Perdue
Exhibit VI: The Corporate Responsibility Report Highlights

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