First Runner up IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration Parampara Family Business Institute, IBSAF and Universiti Utara Malaysia

Perdue Farms - Differing Values in Different Generations

Perdue Farms - Differing Values in Different Generations
Case Code: FBM002
Case Length: 13 Pages
Period: -
Pub Date: 2015
Teaching Note: Available
Price: Rs.500
Organization: Perdue Farms
Industry: Food
Countries: US
Themes: Family-owned business, Succession Planning, Sustainability
Perdue Farms - Differing Values in Different Generations
Abstract Case Intro 1 Case Intro 2 Excerpts


In December 2014, Perdue Farms, the chicken processing company based in Salisbury, US, found itself the target of huge criticism from media and the public after a video about one of its farms was released on the website of a leading animal welfare organization, Compassion in World Farming. The film, shot at the farm of one of the Perdue farmers, disclosed the harsh realities of how chickens were treated on these farms and how they were exploited for producing bigger pieces of meat. This was not the only problem plaguing the company. Some environmental groups had filed a lawsuit against it for polluting the nearby rivers and their tributaries...

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