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Case Code: HROB217
Case Length: 14 Pages
Period: 2003-2020
Pub Date: 2020
Teaching Note:Not Available
Price:Rs.400
Organization : Salesforce.com, Inc.
Industry :Technology & Communications
Countries : United States, Canada, France, Sweden
Themes: Organizational Culture/ HR Policy
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Corporate Culture and HR Practices at Salesforce.com, Inc.

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EXCERPTS

THE OHANA WAY

 
At Salesforce, the company culture was built around the spirit of Ohana. In Hawaiian culture, Ohana represented the idea that families – whether related by blood, adopted, or intentional – were bound together, and that family members were responsible for one another. The company had been using Hawaiian imagery and terms since its founding in 1999. ..
 
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THE CULTURE

According to analysts, the company’s culture centered on the company values, had always been a differentiator, a key driver of its success, and at the core of its DNA. It helped the company in attracting and retaining top talent. The company believed that giving employees a ‘purpose beyond profit’ went a long way in building a culture of giving back to society...
 

SALESFORCE HR PRACTICES

Salesforce had been ranked at the top of several ‘Best Workplace’ lists over the years. While these awards confirmed how employees perceived working at Salesforce, there were certain distinguishing features. According to analysts, the fact that the company always considered its employees its best asset played a crucial role in its success in attracting, engaging, and retaining the talent that was fueling its incredible story of growth and social impact. The company promoted equality for all...
 

V2MOM

In an effort to enable, drive, and realize commercial value within Salesforce, the company had launched a unique model in 1999 which tightly aligned the company’s leadership and strategy with the goals of individual employees. ..
 

THE ROAD AHEAD

Salesforce believed that, by early 2020, it had led initiatives that fostered a culture of equal pay, equal advancement, equal opportunity, and equal rights for over 35,000 employees as a leading example for the broader world...
 

EXHIBITS

Exhibit I:Salesforce’s Awards and Accolades’
Exhibit II: Financial Summary of Salesforce
Exhibit III: Saleforce Culture
Exhibit IV: Salesforce’s Core Values
Exhibit V: Employee Benefits at Salesforce