Founded in 1999, Salesforce began its journey as a company specializing in software as a service (SaaS). In 2020, it became a global leader in customer relationship management, or CRM, software. According to analysts, a strong corporate culture and HR practices were a huge driving force behind its continuous business success. The case discusses in detail Salesforce’s culture based on the concept of Ohana, a deep-rooted support system nurtured inside the company. In addition, the company’s culture emphasized certain core values, behaviors, and experiences. The case then sets out to describe how the company managed to make Salesforce a great place to work and maintained this position as it continued to grow. The case also explores the company’s HR practices. Salesforce’s focus on employee wellbeing is also explained in detail. The leaders at Salesforce believed that its culture fostered dialogue, collaboration, recognition, and a sense of family, and helped its employees drive the company’s purpose, vision, and impact. The case ends with a discussion on whether Salesforce’s unique culture could be preserved as it continued to grow.

Human Resource and Organization Behavior Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	Define organizational culture and understand how it manifests in an organization.
	Understand the role between strategy and organizational culture and study the role of culture in shaping the future of a company.
	Understand the importance of employee engagement in the growth of a company, and how HR practices can foster this.
	Analyze how a company could use its culture to solidify a competitive advantage.
	Discuss the challenges a company could face in maintaining culture as it grows in scale.

Contents

SALESFORCE HR PRACTICES

V2MOM

THE ROAD AHEAD

EXHIBITS

Keywords

Corporate culture; Ohana culture; Values; Purpose; Vision; Business strategy; Competitive advantage; Best place to work; HR practices; Global human resource management; Talent management; Strategic human resource management; International management"

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