Automattic: Building Virtual Teams and Happy Tools
| Case Code: HROB218 Case Length: 9 Pages Period: 2005-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.200 Organization: Automattic Inc. Industry: :Technology & Communications Countries: United States Themes: Team Management, Organizational Design Leadership & Values,Employee Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
DEI Challenges
Despite Nike’s focus on having several DEI practices in place, in 2018, some of its women employees alleged that the company had a toxic working environment. They also said that Nike gave more promotions and leadership opportunities to male workers than female workers.
In early 2018, a few female workers at Nike conducted an internal survey known as the ‘Starfish survey’ wherein they asked female colleagues if they had faced any kind of gender discrimination at the workplace. The headline of the Starfish survey form read, ‘If it’s happened to you we want to know.’
Core Beliefs in Action
Automattic translated its core beliefs into its day-to-day operational activities. The beliefs were put into action in hiring, internal communications, and team building initiatives...
Converting Internal Tools to Commercial Products
On April 1, 2019, Automattic announced a major new suite of products, ‘Happy Tools’, designed for what it called ‘the future of work’. Each product in Happy Tools had been used internally at Automattic. The first product was Happy Schedule. Using Happy Schedule, Automattic was able to plan 24/7 customer support while offering flexible working hours to its 300+ Happiness Engineers spanning many time zones. It was designed to handle the complexities that came up when business goals were planned around real-world schedules. It was also designed to help companies treat their employees as humans instead of as resources...
The Future of Work
A special analysis done by FlexJobs and Global Workplace Analytics found that there had been a major uptick in the number of people working remotely in the US since 2010. In the span of one year, from 2016 to 2017,..
Exhibits
Exhibit I: Automattic Creed
Exhibit II: Automattic Field Guide
Exhibit III: Employee Interaction Before and After the ‘Meetup’
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