Revamping Onboarding for Success: Salesforce`s Strategic Approach to Talent Retention
| Case Code: HROB263 Case Length: 8 Pages Period: 2015-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Salesforce, Inc Industry: Technology & Communications Countries: United States Themes: Human Resource Planning, Training & Development, Talent Management,Recruitment & Selection |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Global Onboarding Platform
Many employees in Salesforce were in customer-facing roles such as Customer Success Managers (CSMs), Sales Representatives, Technical Support, and Professional Services, and engaged in several key activities to ensure customer satisfaction and success of the Salesforce products. They were commonly called Sales Enablement teams. Some of the key products that the company offered were Sales cloud, Service cloud, Experience cloud, Analytics cloud, Integration Cloud, AppExchange, and Platform and Developer Tools. (Refer to Exhibit I for details of Salesforce products)
The company expected its onboarding strategy to contribute to more employee engagement, job satisfaction, and employee commitment and less stress, less turnover, and better performance levels. Salesforce had earlier developed an in-house marketing platform and a Marketing Cloud app as a B2B marketing strategy to engage its institutional customers.
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