The Changing Face of the Information Systems at Toyota
| Case Code: ITSY115
Case Length: 17 Pages
Pub Date: 2020
Teaching Note: Available
| Price: Rs.500
Organization : Toyota Motor Corporation
Countries : Japan
Themes: Information Systems/ Management of Information Systems / Technology Strategy/Enterprise Systems
Abstract Case Intro 1 Case Intro 2 Excerpts
This case discusses the changes in the Information Systems (IS) at Japanese multinational automotive manufacturer Toyota Motor Corporation (TMC) in its key operations, through the years. Based on the changes sweeping through the industry, TMC integrated new information processing technologies in processes such as new product development, production, general operations, sales, and customer service. The IS at TMC not only helped the company gain valuable business insights to improve its processes and produce innovative cars, but also assisted it in complying with global environmental standards and changes in the Japanese and global economy. TMC was open to innovative technology and by adopting it in its IS, it tried to outdo others in the highly competitive and dynamic global automobile industry. Akio Toyoda, President and CEO of TMC, was confident that the IS capabilities of TMC would enable it to process and analyze data in such a way that it could be used to develop vehicles of the future.
The case is structured to achieve the following teaching objectives:
- Understand the significance of accessibility of information to an organization and how its functioning can be transformed through installation of appropriate IS.
- Examine the components of IS.
- Determine the stages in the growth of IS in an organization through the years.
- Scrutinize the impact of IS on business, functions, and levels of management.
- Analyze the role played by IS in strengthening a company’s processes such as production, sales, and customer service.
- Explore the role played by advancements in IS in improving the competitive ability of an organization.
About Toyota Motor Corporation (TMC)
Information Systems at TMC
The Evolution of the Company’s Production Process Systems
Integration of Systems in Sales Life Cycle At TMC
Role of is in Customer Relationship Management (CRM)
The Road Ahead
‘Information Systems’, ‘Initiation, Expansion, and Control of Information Systems’, ‘Management Information Systems’, ‘Advancements in Information Systems’, ‘IS Impact on Business, Functions, and Levels of Management’, ‘Components of Information Systems’, ‘Stages of New Information Technology Growth’, and ‘IS to Achieve Competitive Advantage’, ‘Growth of IS’, ‘Enterprise Resource Planning (ERP) Systems’, ‘Collaboration Tools’, ‘Customer Relationship Management (CRM)’, ‘Sales Life Cycle’, ‘Production Processes’, ‘Nolan Stage Model’
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