The Changing Face of the Information Systems at Toyota
| Case Code: ITSY115 Case Length: 17 Pages Period: 1960-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: Toyota Motor Corporation Industry: Automotive Countries: Japan Themes: Information Systems, Management of Information Systems, Technology Strategy,Enterprise Systems |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Information Systems
Organizations dealt with large amounts of data and the data comprised a huge number of values or facts. The data was organized into information using Information Systems (IS) and it helped to solve problems. IS was the collection of technical and human resources that provided the storage, computing, distribution, and communication for the information required by all or some part of an enterprise...
Information Systems at TMC
Throughout its history, TMC had aggressively pushed growth and innovation in its IS by integrating new information processing technologies based on the changes in the industry. The changes included globalization of development, manufacturing, and sales operations; progressions in car electronics technologies; compliance with global environmental standards; and changes in the Japanese and global economy...
The Evolution of the Company’s Production Process Systems
IS played a critical role in TMC’s production processes. It was in the late 1980s that TMC introduced new systems such as a material procurement system, materials system, and assembly line production information system. In the engineering systems of business application systems, TMC applied its self-developed Computer Aided Designing (CAD) /Computer Aided Manufacturing (CAM) systems to wider areas of activity, apart from encouraging suppliers to adopt them in their operations...
Integration of Systems in sales life cycle at TMC
IS was integrated with many of the processes involved in sales in TMC. It was in 1999-2000 that TMC introduced the dealer information system, dealer gateway, and dealer staff training and certification system. In 2004, TMC introduced a system for rental/lease dealers. In the late 2010s, a dealer operation support system and dealer sales support system were introduced...
Role of is in Customer Relationship Management (CRM)
CRM refers to a combination of business strategies, software, and processes that help build long-lasting relationships between companies and their customers. It includes all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers...
The Road Ahead
The IS at TMC was supportive in producing business insights and helped in deciding on a set of goals for the employees to achieve within a particular timeframe. However, the effectiveness of any goal in TMC depended on the constant monitoring of progress. The IS helped TMC in monitoring the performance of different departments...
Exhibits
Exhibit I: TMC Timeline
Exhibit II: Key Financials of Toyota Motor Corporation (Japanese Yen in Million)
Exhibit III: Elements of Information System
Exhibit IV: Different MIS used by TMC in different Countries
Exhibit V: Technologies Employed at TCM
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