Kate Ryder of Maven Clinic: Building an Equitable and Inclusive Digital Healthcare Ecosystem

Case Code: LDEN232 Case Length: 16 Pages Period: 2014-2023 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Maven Clinic Industry :Healthcare and Services Countries : United States Themes: HealthTech, Entrepreneurship, Women in Business,Technology in Healthcare

Abstract Case Intro 1 Case Intro 2 Excerpts

Excerpts

Early Years

Ryder was born in Minnesota in the US. Both her parents were entrepreneurs. She completed her Bachelor’s in Arts from the University of Michigan, US. She had always dreamt of getting into the restaurant business but she chose journalism in college. Ryder earned her Master’s from the London School of Economics, UK. Early on in her career, she helped Hank Paulson, former US Treasury Secretary, write a memoir about the financial crisis of 2008. Later, she worked as a journalist for popular news weeklies..

Founding of Maven Clinic

Meanwhile, Ryder started toying with a few ideas. She observed that there was a lack of adequate access to healthcare for working women in the US and women’s health and family planning were still largely underserved. Around that time, she had just turned 30 and she observed that the healthcare needs of a lot of her friends who had started having kids were not being met in very basic areas..

Transforming Women’s And Family Healthcare

Maven Clinic emerged as a leading Femtech company in the US making a significant impact on women’s health and wellness by providing innovative telemedicine and virtual care services, 24/7/365 care management, access to specialists, mental health support, and on-demand educational content, leading to lower costs, higher productivity, and healthier families. It played a critical role in improving health equity through its digital programs such as IVF , egg freezing, adoption, surrogacy, pregnancy, partners, postpartum, return to work, and pediatrics for individuals, employers, and consultants..

Impact

As of 2023, Maven Clinic was chosen by over 600 companies, including Fortune 500 firms and startups from various industries, to provide high-quality, easily accessible, and inclusive care for their employees. As a result, these organizations were able to achieve impressive business outcomes. Some of the clients that arrived at better health outcomes through Maven Clinic’s programs were – Sofi Inc. (Sofi), Snap Inc. (Snap), Zynga Inc. (Zynga), Snowflake Inc. (Snowflake), Microsoft, and BuzzFeed, Inc. (BuzzFeed)..

Mission Driven Leadership

In May 2024, Ryder was chosen as the Leader who was selected in ‘Leading in Purpose’ category during the inaugural New Era of Leadership Awards that had recognized executive women and companies shaping the future of business. She was recognized for improving healthcare of women and families, help build a more equitable healthcare system and in transforming Maven Clinic into the world’s largest online platform for women’s and family health..

Challenges

As Ryder was on a mission to make the healthcare system easier for women and families, the challenges before her were many. One of the biggest challenges was sustaining the business model in terms of delivering quality, deeply prioritizing patients’ well-being by fully aligning Maven Clinic’s programs with the needs of its members, building member value, and striking a balance between its mission and profits..

Exhibits

Exhibit I: Maternal Mortality Ratio (MMR, Maternal Deaths per 100,000 Live Births) by Country, 2000 and 2015
Exhibit II: Maven Clinic Member Appointment Fees, 2023
Exhibit III: Impact of Maven Clinic
Exhibit IV: Maven Clinic’s Awards and Recognitions
Exhibit V: Top Competitors to Maven Clinic in 2023

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