WOW! Momo: An Entrepreneurial Success Story

Case Code: LDEN170
Case Length: 6 Pages
Period: 2015- 2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.150
Organization : WOW! Momo
Industry :Food & Beverage
Countries : India
Themes: Entrepreneurship, Entrepreneurial Strategy, Corporate Entrepreneurship, Entrepreneurship
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


Wow! Momo is born

In August 2008, Daryani and Homagai started their business with a funding of Rs. 30,000 – borrowed from Daryani’s father. Homagai convinced his family to get him permission to use the ground floor (garage) of a relative’s three-storey housein Kolkata.In this 200-square foot room, both friends started their kitchen with one table, two part-time chefs, and a full-time helper..


In order to expand its business, in March 2015, WOW! Momo raised Rs. 100million from Indian Angel Network (IAN) at a valuation of Rs. 1 billion. It entered the market of Delhi, India, in the year 2016 .andgot a positive response from customers. WOW! Momo started targeting young customers i.e. students and working professionals.

Overcoming Challenges

Over a period of 11 years (2008-2019), WOW! Momo achieved significant growth, but the restrictions in force during the lockdown imposed to curb the spread of the Covid-19 virus (from March 2020 onward) severely impeded the growth of the company. Narrating the strategy of the company during the Covid-19 crisis, Daryani, co-founder and CEO..

Road Ahead

To handle a crisis like the Covid-19 pandemic, WOW! Momo joined hands with ITC , Nestlé , P&G , and Emami for promotion of products and with Swiggy for distribution. To maintain product quality and service, ittied up with hatcheries..

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