Etsy`s Growth Strategy in India: Empowering Artisans

Case Code: MKTG460
Case Length: 9 Pages
Period: -
Pub Date: 2024
Teaching Note: Available

Price: Rs.300
Organization : Etsy, Inc.
Industry :e-commerce
Countries : India
Themes: Marketing Strategy, Digital Marketplace E-Business Strategy,Technology in Retailing

Abstract Case Intro 1 Case Intro 2 Excerpts

About ETSY

In 2005, Rob Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell – all hailing from Brooklyn, US – decided to start an online marketplace called Etsy for selling arts and crafts. Speaking about the reasons that drove them to set up the virtual store , they stated that there were many people who possessed vintage items, handmade crafts, and unique goods, but they could not find a market for them..

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