Etsy`s Growth Strategy in India: Empowering Artisans

Case Code: MKTG460
Case Length: 9 Pages
Period: -
Pub Date: 2024
Teaching Note: Available

Price: Rs.300
Organization : Etsy, Inc.
Industry :e-commerce
Countries : India
Themes: Marketing Strategy, Digital Marketplace E-Business Strategy,Technology in Retailing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Etsy, Inc. – the global online marketplace for unique and creative goods – in its inaugural Global Buying Trends report stated that between January and September of 2023, Indian sellers on the platform had sold over four million personalized products worldwide. Several distinctive items were sold through Etsy’s Indian operations, such as a 75-inch Tree of Life statue that was shipped from New Delhi, India, to Columbia Falls, US; a vintage Princess Crown shipped from New Delhi to Phoenix, US; and a Jharokha Mirror sent from New Delhi to Los Angeles, US..

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